Martin Audio has appointed Istanbul-based Republik Pro AVL as its new distributor in Turkey, effective immediately.<\/p>\n\n\n\n
Founded earlier this year, Republik Pro AVL aims to reintroduce a genuine, brand-focused distribution model to the Turkish professional audio market. Co-founder Kemal \u201cKal\u201d Yener explains the company\u2019s vision: Republik Pro AVL already represents several high-end professional audio brands, with Martin Audio becoming the latest addition to its growing portfolio. The partnership is built on Kal Yener\u2019s long-standing relationship with David McKinney of Singapore-based Generation AV. Yener acknowledges Martin Audio\u2019s long-standing heritage and global reputation, while also noting that the brand has not always been represented to its full potential in Turkey: According to Yener, Turkey\u2019s live events market has rebounded strongly in the post-COVID period, and Martin Audio offers solutions for every application: In a short time, Republik Pro AVL has taken significant steps forward. Engineering and technical teams have completed training at the Martin Audio factory in High Wycombe and are currently undergoing online certification for DISPLAY 3, VU-NET, and iKON amplifiers. The company is also transitioning all operations to a modern digital infrastructure, including an ERP-connected B2B portal providing real-time stock and pricing information, a strong demo inventory, training programs, and comprehensive after-sales support \u2014 all aimed at raising standards for integrators and rental companies.<\/p>\n\n\n\n As part of this strategy, Republik Pro AVL will deliver focused training programs, build a strong social media presence, and launch a B2B e-commerce platform to simplify ordering and support processes.<\/p>\n\n\n\n Commenting on the appointment, Kemal Yener said: Andy Duffield, EMEA Regional Account Manager at Martin Audio, added: Martin Audio has appointed Istanbul-based Republik Pro AVL as its new distributor in Turkey, effective immediately. Founded earlier this year, Republik Pro AVL aims to reintroduce a genuine, brand-focused distribution model to the Turkish professional audio market. Co-founder Kemal \u201cKal\u201d Yener explains the company\u2019s vision:\u201cOur goal is to bring back a truly brand-driven distribution approach […]<\/p>\n","protected":false},"author":1,"featured_media":1140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[13],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martin-audio","tag-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/posts\/1139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/comments?post=1139"}],"version-history":[{"count":2,"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/posts\/1139\/revisions"}],"predecessor-version":[{"id":1232,"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/posts\/1139\/revisions\/1232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/media\/1140"}],"wp:attachment":[{"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/media?parent=1139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/categories?post=1139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/republik.com.tr\/en\/wp-json\/wp\/v2\/tags?post=1139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cOur goal is to bring back a truly brand-driven distribution approach to the Turkish professional audio market.\u201d<\/strong>
He continues: \u201cWe operate solely as a distributor \u2014 we have no integration arm \u2014 so our partners know we are not competing with them on projects.\u201d<\/strong><\/p>\n\n\n\n
\u201cI admired the direction Generation AV was taking together with the Focusrite team. We also had highly productive discussions with the Martin Audio team, particularly Andy Duffield and Bradley Watson. Their clear and fast communication made the process extremely smooth. Built on mutual trust, everything developed naturally.\u201d<\/strong><\/p>\n\n\n\n
\u201cEngineers understood the sound, but inconsistent distribution meant limited stock and support. We see a significant opportunity to rebuild that trust, and Martin Audio\u2019s broad product range aligns perfectly with our plans. Our existing portfolio complements Martin Audio across both installation and live sound, allowing us to deliver complete solutions from microphone to loudspeaker.\u201d<\/strong><\/p>\n\n\n\n
\u201cFestivals and municipal concerts are once again thriving. Bars, beach clubs, and rooftop venues are demanding premium sound systems; the hospitality sector is growing rapidly. Corporate installations remain stable, while theatres are receiving new budgets. Of course, Turkey faces political and economic fluctuations, currency volatility, and changing import regulations \u2014 but demand for high-quality sound systems continues to rise.\u201d<\/strong><\/p>\n\n\n\n
\u201cBringing Martin Audio back to full strength in Turkey is both a great responsibility and a privilege. We are building a truly independent, service-driven distribution model, and I am excited for audiences across Turkey to once again experience the unmistakable Martin Audio sound.\u201d<\/strong><\/p>\n\n\n\n
\u201cRepublik Pro AVL brings a fresh perspective to professional audio distribution in Turkey. Their commitment to a pure distribution model across all vertical markets \u2014 from live touring and events to fixed installations, infrastructure projects, and smaller-scale applications \u2014 along with their broad market vision and determination to elevate Martin Audio\u2019s strongest-ever product portfolio, truly impressed me. I very much look forward to working with Kal and his team, and I am confident we will achieve great success for the brand in Turkey.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"